Bringing your website to life through the use of YouTube video enables prospective customers to have a multi-sensory experience of what your services and products can do for them. This visualization captures their emotions, thoughts and engages with them more readily than printed material does.
When looking at user stats for YouTube, we can see that visual is clearly a channel of choice. Quoted figures indicate 4,950,000,000 videos viewed every day, with an average number of YouTube video views on mobile per day at 1,000,000,000.
The content needs to be engaging, relevant to the targeted audience and should speak to them in a way that makes them feel as if they are part of the story. Aligning yourself with another strong brand that supports how your services work can assist in building your credibility and reputation.
As with all marketing collateral, time should be taken in planning the content, storyboarding, undertaking pre-location checks and of course for outside shots, getting a weather forecast! Wessex Media Group were able to do all of this for Paris Smith who wanted a video showcase piece for their Planning Services. By using the example of The Ageas Bowl, the home of Hampshire County Cricket, Paris Smith were able to demonstrate the close partnerships they develop with their clients, leading to the achievement of their business goals as seamlessly as possible.
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